Powering Next Generation Retail Store Operations

Let Swirl help you harness the power of mobile location in your stores to deliver seamless shopping experiences at every touchpoint.

Are you meeting the needs of today’s connected shopper?

Consumer buying behaviors have changed. Today’s always-connected shopper demands instant gratification and seamless experiences. Web, mobile and brick & mortar can no longer be viewed as independent channels. In order to remain relevant, retailers must understand and connect shopper behaviors across all channels. Indoor mobile location is the key to making it happen and it’s here now. Is your retail infrastructure built for a data-driven future?

Everything you need for optimizing mobile presence in and around your stores

Location signal hardware

Whether you want to take advantage of your existing WiFi infrastructure, deploy new and complementary BLE beacons, or add near-store geofencing to your mobile presence capabilities, we’ve got you covered. Swirl’s specialized software platform is compatible with the broadest set of location signals delivered from the most trusted names in retail hardware.

Location signal management software

Everything you need to onboard, monitor and manage digital location signals in and around your store. With an intuitive and easy to use management interface, you’ll be able to quickly ingest metadata from your existing WiFi management platform or add and manage new location signals like BLE beacons and geofences. You can even upload floor plans and photos to make it easy to locate your digital signal assets.

Mobile presence SDK

Swirl’s Mobile Presence SDK makes it easy to add mobile presence capabilities to any iOS or Android app. With a rich set of features and integration options, the Swirl SDK enables you to deliver seamless and fully branded location or proximity-triggered experiences in your mobile app, while at the same time generating detailed shopper behavioral data. With support for GPS, WiFi and BLE signals, you’ll be able to reach and interact with the broadest set of consumers in and around your stores.

Swirl SDK management

Enterprise data integrations

Swirl’s DataBridge™ technology and location APIs make it easy to direct and deliver first-party location intelligence data in real-time, or schedule batch updates directly to your existing enterprise software platforms and marketing partners. Simple to use tools allow you to define required data elements, business rules, destination and update frequency, making your existing store operations and marketing technology stack even smarter.

Why Swirl?

A turnkey enterprise platform solution that allows you to immediately begin building a mobile location data layer for your organization

Creates a strategic data asset that supports your entire organization including marketing, ecommerce, omnichannel, analytics and digital media teams

Complements and enhances your existing data and technology infrastructure

Allows developers to focus on innovative customer-facing features and capabilities rather than operational infrastructure

Fully extensible architecture that can be customized and easily integrated with your existing retail infrastructure

The industry’s deepest and broadest set of mobile location capabilities, supported by a trusted network of technology and audience partners

We work with the world’s most trusted technology companies

One platform. Endless opportunities.

Store Operations and Customer Support

  • Customer service / clienteling
  • Retail staffing and utilization
  • Buy online pick up in store
  • Employee training
  • Retail space planning

Marketing and Merchandising

  • Customer loyalty programs
  • In-store customer engagement
  • Digital shopper marketing
  • Enhanced mobile app features
  • Online to offline attribution
  • Omnichannel CRM and personalization
  • Endless aisle

Key features

Centralized control

for monitoring and managing multiple location signal types

Robust SDK

for adding location signal support to any existing mobile app

Real-time presence event streaming

to internal systems and external partner platform endpoints

DataBridge™ technology

for simple and seamless integration with existing enterprise operations and marketing platforms

Bulk ingestion capabilities

for quick and easy onboarding of existing WiFi, BLE and GPS location signals

Want to see the Swirl platform in action? Tour the Platform