Swirl Mobile Presence Management

Everything you need to originate and manage a location
intelligence data layer for your retail operation


For retailers who want to drive nearby consumers into the store, reengage lapsed mobile app users, or gain additional insight into the shopper journey, Swirl’s advanced geofencing capabilities can help. With a complete set of tools for managing thousands of geofences and the ability to deliver highly relevant mobile content based on a consumer’s outdoor location, the Swirl platform makes it easy to add location-based capabilities to any mobile app. Whether you want to build virtual boundaries near your stores, around shopping malls, at targeted points of interest or even at your competitors’ locations, Swirl’s geofencing solution provides everything you need to enable location-based mobile marketing at scale.

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Indoor Digital
Location Signals

Swirl’s platform supports the widest variety of indoor digital location signals and hardware devices, enabling retailers to add an in-store mobile marketing capability that leverages and complements their retail infrastructure. Whether you want to take advantage of an existing in-store signal network or create an entirely new location signal infrastructure, Swirl’s flexible and open architecture provides a mobile presence marketing solution that can be customized to meet the unique requirements of any large-scale retail environment.

The Swirl platform supports the industry’s broadest set of indoor location signals


Eddystone™ (URL, UID, EID)

accerta systems

IEEE 802.11


Swirl Beacons

Experience the industry’s most advanced and longest lasting Bluetooth® Smart (BLE) beacon. With a six year battery life, support for multiple broadcast protocols and a full suite of tools for managing even the largest beacon networks, Swirl’s beacon hardware offers retailers the most accurate and reliable location signal available today.

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Location Signal Management

Swirl’s Location Signal Management tools were designed specifically for large-scale applications, providing everything you need to set up, manage, monitor and control even the largest location signal network. With a single interface for managing GPS, WiFi, and Bluetooth Low Energy (BLE) signals, Swirl makes it easy for retailers to manage one of their most valuable strategic assets. And enterprise-class security features mean that you’ll never have to worry about unauthorized parties accessing your location signals.

Sawgrass Location Signal management
Swirl SDK management

Mobile Presence SDK

Swirl’s Mobile Presence SDK makes it easy to add outdoor geolocation or indoor proximity triggers to any iOS or Android mobile app. With a rich set of features and integration options, the Swirl SDK enables you to deliver location or proximity-based mobile experiences, while at the same time generating valuable insight into shopper behavior. With support for GPS, WiFi, and Bluetooth Low Energy (BLE), you’ll be able to reach and engage with the broadest set of consumers in and around your stores.

Audience Management

Swirl’s Audience Management capabilities make it easy for retailers to reach beyond their own mobile apps in order to engage with the broadest set of in-store shoppers. Whether you want to take advantage of Google’s Nearby Notification service to connect your in-store beacons to 100 million Android devices or you want to deliver unique and highly customized in-store mobile experiences through a variety of third party shopping, social or lifestyle apps, we can help. Swirl provides retailers with everything they need to control access to their location signals, manage relationships with multiple audience partners and create and optimize next-generation retail store experiences that drive meaningful business results.

Swirl DataBridge™ & Location APIs

If you’re like most major retailers, you probably have a collection of marketing, analytics, CRM, mobile and ecommerce platforms already installed.  So how can you take advantage of mobile presence data to make these platforms work even better? With Swirl, it’s easy. Our location data APIs and structured integrations with leading third party platforms allow you to seamlessly integrate in-store shopper behavioral data with your existing customer databases and platforms. Delivering truly personalized marketing messages across all channels has never been easier.

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