Swirl’s Online to Offline Attribution solution allows retailers to understand the true ROI of individual digital campaigns by precisely measuring the resulting store or department-level traffic they drive. By leveraging the retailer’s own in-store location signals to verify store visits, Swirl delivers more accurate and timely behavioral data than any other attribution solution in the market. And better data means smarter digital advertising.
Verify store visits based on
interactions with in-store location signals
Optimize digital media investments based on a complete understanding of consumer behavior
Quantify the incremental impact of digital ad campaigns on store traffic
Targeted consumers view digital ads on third party websites & mobile properties
Opted-in consumers walk into location-enabled stores with configured mobile apps
Swirl platform maps media impressions to verified in-store traffic based on IDFA and GAID matching
|Precision||Store entrance or dept. visit & dwell||General vicinity of store|
|Accuracy||100% – based on verified interactions with in-store location signals; works in background||Limited – based on GPS signals or consumer surveys; requires active app usage|
|Data Source||1st party||3rd party|
|Reliability||High – based on massive audience & retailer-controlled test parameters||Low – based on small, incentivized consumer panels & vendor-driven analysis|
|Speed||Real-time performance reporting||30-60 day delay in results reporting|
|Transparency||High – easy to understand & full data access||Low – black box algorithms & limited data access|
Why rely on questionable third party data and services when you can access true first-party behavioral data based on location signals in your store? With Swirl, retailers are always in control. Just choose a campaign and set your measurement parameters. The system automatically maps ad impressions to store visits for 100% accuracy. It’s that easy.
With Swirl’s real-time reporting capability, attribution results are updated every time a consumer smartphone interacts with an in-store location signal. That means you’ll always know which digital ads are impacting store traffic and when those results are statistically reliable. Faster results mean more opportunities for optimizing the performance of your digital advertising investments.